The Purpose and Benefit of a Booklet
The purpose of this booklet is to advertise a product or service.
Booklets can be a great way to market your company’s products
and can also help build your organization’s identity.
Getting Started
First, determine the audience of the booklet. This could be
anyone who might benefit from the products or services it
contains. Next, establish how much time and money you can
spend on your booklet. These factors will help determine the
length of the booklet and how frequently you publish it. If your
booklet is acting as a catalog of products or services, it’s
recommended that you publish at least quarterly so that your
booklet is considered a consistent
source of information. Your customers
or employees will look forward to its
“Place an
arrival.
interesting
sentence or quote
from the text
here.”
Also consider how you want to print
your booklet. You can print it on a
desktop printer, at a copy shop, or at a
commercial printing service. In addition to your budget, the
complexity of the publication—including whether you print it as a
black and white or a color publication—will help determine the
best method for printing your publication.
Before you print your booklet, consider how you will bind its
pages. The method you choose depends upon your booklet’s
page count, its intended use, and your budget. For example, if
your booklet contains just a few pages, you might choose the
most cost-effective option: folding and stapling. If it contains more
than a few pages, consider comb or coil binding, which use a
continuous, spring-shaped piece of plastic that enables your
booklet to lie flat and fold back on itself for easy reading. For thick
booklets, you might use a more permanent (and expensive)
method called “perfect binding,” used for paperback books.
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