Audi seeks to eclipse emissions scandal with new technology-packed A8 car
Audi launched its latest technology-packed A8 luxury saloon on Tuesday 11th July. The company strives to take over its competitors, Mercedes-Benz and BMW while struggling to overcome the emission scandal by focusing on its products once again. Audi introduced its latest A8 at an event in Barcelona hosted by its top management.
The new A8 has Level-3 self-driving technology that allows the car to completely control driving at up to 60 kilometres per hour, beating the Mercedes S-Class and the BMW 7-Series. Stefan Bratzel, head of the Center of Automotive Management think-tank near Cologne stated that the company needed a new prestige product to polish the brand’s image and line-up due to the lack of innovative products in the recent past.
With a distinctive design and a foot massager for rear-seat passengers, the new A8 will start a series of redesigns and new model launches at Audi including an electric sport-utility vehicle (SUV) to take on Tesla’s Model X, the all-new Q4 and Q8 SUVs and redesigned A6 and A7 model lines.
According to HIS, A8 sales in prime markets of Europe, China and the Americas elevates 3.2% to 35,571 cars by 2025 from 34,468 next year. IHS expects deliveries of BMW’s 7-Series to fall 7.6% to 52,238 cars by 2025 and Mercedes’ S-Class to jump 24% to 85,389 cars. S-Class and 7-Series prices start at 88,447 euros and 78,100 euros respectively.
Image Source:www.metro.us
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