Carmudi Monthly 013 | Page 13

Hellibees the trendiest, latest racing team to hit the track in Sri Lanka, entered into partnership with Automiraj, the trendsetters in vehicle care and Wurth the number one in Auto care products.

The partnership was launched at a press briefing and cocktail at the Wurth Headquarters, Sri Lanka branch. At this event, Wurth presented Hellibees Racing team with state of the art tools, tool carts, and performance chemicals which are all needed to run an efficient pit stop.

Speaking at the launch, Mr Murad Ismail, the architect, and the brainchild of hellibees, said ““what was started as a hobby, and naming the team with my sons favourite pet, today has become a force in the race with tracks of Sri Lanka”. I promote safe and disciplined racing and want to develop young and upcoming talented youth who may not have all the wealth to race which.

Hellibees is resolute to change the perception of racing in Sri Lanka and make it one of the most watched spectator sports in the country. In fielding good riders, as well as machines, Hellibees Racing hopes to elevate local racing to international standards, and eventually participate in international events.

Established in 1998, Wurth Lanka is a 100 percent owned subsidiary of Wurth International AG, and has steadily grown to be a significant player in the automotive aftermarket as a premium quality supplier of after care products and services with over 3000 active customers. Wurth and Automiraj has been involved in supporting Motorsports in the country for the last 20 years.

Hellibees - Powered by Automiraj & Wurth

Gold for WURTH Salesmen at NASCO 2017

For the third consecutive year, Wurth grabbed the GOLD for sales in the automotive sector at the 2017 National Sales Congress (NASCO), at the gala awards ceremony last week. Mr Sudeera Prasad, a young salesman who joined Wurth 4 years ago, has been the top performer and has impressed judges to get the gold medal, which was also supported with his excellent performance records.

NASCO is organized by the Sri Lanka Institute of Marketing (SLIM) to recognize the performance of sales personnel and is the only national event which is dedicated to recognize and reward the sales force in Sri Lanka.

“We are delighted that Sudeera Prasad who is attached to the automotive sector has been awarded a Gold Medal at NASCO 2017. While congratulating Sudeera for his exemplary performance, we are confident that our sales force will be motivated to achieve greater heights in the months and years to come” said Rohan Amirthiah-Managing Director, Wurth Lanka (Pvt) Ltd.

“Wurth Lanka began operations with a single employee in 1988. We now employ over 70 permanent employees in various capacities including sales. Our employees play a significant role in achieving our vision to be “The number one in the eyes of our customers”. Recognizing their performance on a national scale is no doubt a motivational factor, and we would like to extend our sincere appreciation to SLIM for organizing the NASCO” he added.

With over 65,000 employees worldwide, Wurth has the largest direct sales force in order to be closer to its customers.

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