Career Development Handbook Career-Development-Handbook | Page 25

2. Creating your Branding Tool Kit
a. Your Cover Letter and Resume
b. Your Virtual Presence
c. Your Name Card
d. Your Image
e. Your Relationship Capital
3. Creating your Virtual Branding
a. Your LinkedIn Profile
b. Your E-Portfolio
c. Your Social Media and other Online Presence
d. Your Virtual Network
4. Creating your Personal Branding 3
a.
Set-up to Standout
•
The purpose of creating your very own personal brand, is so that you
will stand out, amongst the pool of candidates, and create a lasting
impression with recruiters and other professional associate with
whom you will come into contact.
•
b.
Establish your very own unique selling point (USP).
Soar with your Strengths
•
Be clear about who you are, and maximise your value-add through
your strengths. Capitalise on your Strengths!
c.
Downplay / Overcome your weaknesses
•
Weaknesses come in many forms. They could be:
i. Lack of interest
ii. Lack of knowledge
iii. Lack of Capacity
iv. Overused Strengths for instance, being too flexible could be
seen as being wishy-washy.
3
Your Personal Brand Workbook
https://www.pwc.com/us/en/careers/campus/assets/img/programs/personal-brand-workbook.pdf
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