Section 4 : Career Branding
Before you start your Career Development Journey , you will need to create a career plan 2 for yourself . With this career plan , you would then be able to identify and articulate the PAVES for yourself clearly :
Passion Attributes Values Education Skills
1 . Creating your Brand Statement a . Your Elevator Pitch
• A “ brand ” statement about yourself that should be maximum 30 seconds .
• It is used to “ leave ” an impression about you with the person you have been interacting with .
• The Elevator Pitch should articulate either a particular strength , or an outstanding track record , your aspiration , or an idea / opportunity you ’ d like to share . b . Your ( Profile / Executive ) Summary
• The Summary should be a compelling summary of your achievements , special competencies and strengths .
• You may also share your career goals and aspirations in your Summary , if you are quite convinced about the direction that you would be taking .
2 https :// gecd . mit . edu / explore-careers / career-first-steps / make-career-plan 24