Section 4: Career Branding
Before you start your Career Development Journey, you will need to create a career plan 2 for yourself. With this career plan, you would then be able to identify and articulate the PAVES for yourself clearly:
Passion Attributes Values Education Skills
1. Creating your Brand Statement a. Your Elevator Pitch
• A“ brand” statement about yourself that should be maximum 30 seconds.
• It is used to“ leave” an impression about you with the person you have been interacting with.
• The Elevator Pitch should articulate either a particular strength, or an outstanding track record, your aspiration, or an idea / opportunity you’ d like to share. b. Your( Profile / Executive) Summary
• The Summary should be a compelling summary of your achievements, special competencies and strengths.
• You may also share your career goals and aspirations in your Summary, if you are quite convinced about the direction that you would be taking.
2 https:// gecd. mit. edu / explore-careers / career-first-steps / make-career-plan 24