In India, where linguistic diversity presents a constant challenge for broadcasters, AI is being used to produce content in regional languages. This ensures consistent messaging across different demographics and reduces the logistical burden of finding multiple hosts for multiple languages.
The United Arab Emirates is also making strides, with AI hosts being deployed at business forums and expos to moderate panel discussions, introduce speakers and manage live content across multiple languages.
In Morocco, an AI-generated influencer was recently named the inaugural Miss AI at the Fanvue World AI Creator Awards. Her win highlights the global appeal of virtual influencers and their growing recognition in mainstream cultural spaces.
Why AI Figures Are Thriving
There are several factors contributing to the rise of AI influencers in media roles. First is cost-efficiency. Once developed, an AI figure can be used across multiple campaigns, time zones and platforms without the recurring expenses associated with human talent. No travel, no accommodation, no scheduling conflicts, no lengthy briefing sessions.
Second is customisation. AI figures can be programmed to deliver highly tailored messages, adjusting their tone, pace and language to suit the audience or the occasion. They can even incorporate real-time data into their scripts, making them ideal for dynamic environments like financial news, sports commentary or live events.
AI personalities can speak virtually any language, deliver messages in multiple dialects, and be deployed simultaneously across countries and platforms making them easily scalable. For global brands, this removes the need to localise campaigns manually, saving time and resources. Finally, there is the matter of speed. Content featuring AI personas can be produced quickly. Voiceovers, visuals and scripts can be generated and revised within hours, allowing brands and media houses to respond almost instantly to trending topics or breaking news.
Ethical Considerations and the Blurring of Lines
While the opportunities are vast, the rise of AI influencers also raises significant ethical questions. As the technology becomes more life-like, the distinction between real and artificial personas becomes harder to detect. This blurring of lines has implications for trust, authenticity and transparency.
One major concern is disclosure. Should audiences always be informed that the influencer or host they are engaging with is AI-generated? While many platforms require sponsored content to be clearly marked, similar guidelines for AI personalities are still emerging. Failing to disclose the artificial nature of an influencer could mislead audiences, particularly in emotionally sensitive contexts.
Another issue is representation. Who gets to design these AI influencers? What values, cultural norms or biases are embedded in their scripts and personas? There is a risk that AI characters, especially those used globally, may reinforce stereotypes or marginalise underrepresented groups unless they are created with cultural sensitivity and input from diverse teams.
There are also questions about accountability. If an AI host shares incorrect information or makes an offensive comment, who is held responsible? The brand, the developers, or the AI system itself? As AI systems grow more autonomous, they also inherit more responsibility.
The issue of deepfakes adds further complexity. As AI-generated visuals and voices become more convincing, it becomes easier to impersonate real people. This poses risks not only for misinformation and fraud but also for the erosion of public trust in media generally.
In light of these concerns, a strong ethical framework is essential. This includes clear labelling of AI-generated content, guidelines on how these personas can be used, and transparent communication about their limitations.
A Shift in Human Roles The integration of AI influencers into human roles does not eliminate the need for human professionals, it only redefines their function. Instead of being the face or voice of content, many communicators will shift towards behind-the-scenes roles. These include strategic planning, scriptwriting, user experience design, and overseeing the ethical use of AI.
Creative direction, emotional intelligence and cultural fluency will become even more important. These are areas where human judgement still far outperforms AI. The real opportunity lies in collaboration that combines the scale and efficiency of AI with the empathy and vision of human creators.
At the same time, new career paths are emerging. There is growing demand for AI persona developers, synthetic voice designers, virtual brand managers, and digital ethicists. These roles will be vital in shaping how AI is used in communications moving forward.
The Road Ahead: Embrace, Enhance, or Resist?
Kim’ s entry into the world of event hosting signals that AI is no longer simply a tool for automation or analytics. It has become a partner in storytelling, a co-creator in media and a new kind of public figure.
As AI influencers take on more visible roles in media, events and everyday communication, the industry must lead with intention. Innovation should be balanced with transparency. Speed and scalability must be matched by inclusivity and ethical consideration.
The communications field has entered a new chapter; one where digital and human voices will coexist, interact and collaborate in ways we are only beginning to imagine. AI influencers are not replacing us. They are extending our reach, challenging our ideas and inviting us to build something new.
We now have the tools to create content that transcends language, geography and time. The question is no longer whether AI belongs in communications but how we choose to use it.
Diana Obath is a seasoned Public Relations and Communications Specialist. You can commune with her on this or related issues via mail on: ObathD @ gmail. com.