Complacent Marketing
Digital Humans Define A New Era For Communication And Media
By Diana Obath
Artificial intelligence is reshaping the world around us, and the communications industry is undergoing some of the most complex and exciting transformations. We are entering a bold new phase driven by the rise of AI influencers now hosting live events, guiding conversations, and shaping how information is delivered. They have already been around for some time, but their real impact is only beginning to be felt.
What began as digital personas featured in advertising campaigns has now matured into something more substantial. AI influencers are now not only curating content on social media; they are beginning to host events, lead radio shows, and appear as the face and voice of brands. These are roles that have traditionally depended on human charisma, spontaneity and emotional intelligence.
One of the most notable developments is the recent launch of Kim Zulu, an AIgenerated influencer now hosting events. Zulu is SA’ s first virtual influencer and has been making international headlines since her debut in 2019. Kim hosted Google’ s“ AI in Action Africa” event in Nigeria in 2024 and had continued to be signed up for MC gigs since. Her presence in this space signals a profound shift in how we approach communication. It completely redefines what it means to engage with audiences in the digital age.
From Social Media Stunts to Professional Hosting
The journey of AI influencers began in the world of visual storytelling. Characters like Lil Miquela in the United States and Imma in Japan captured public attention with their hyper-stylised digital appearances and curated lifestyles. These virtual personas were designed to be relatable, aspirational, and always onbrand. With millions of followers and collaborations with luxury labels, they are proof that influence no longer requires a physical body.
However, the leap from static or scripted social media content to hosting is far more ambitious. Hosting a show, whether
As AI influencers take on more visible roles in media, events and everyday communication, the industry must lead with intention. Innovation should be balanced with transparency. Speed and scalability must be matched by inclusivity and ethical consideration. it’ s a podcast, radio broadcast or live event, demands the ability to respond in real time, convey emotion and establish a genuine connection. These qualities have long been considered uniquely human.
Kim’ s role as a host breaks new ground in this respect. Her capacity to speak fluently, modulate tone and adapt content to a specific audience demonstrates just how advanced AI communication has become. She represents a cultural shift in how humans connect with voice- an AI voice- and demonstrates that audiences are beginning to become more conditioned to trust, follow and engage with technology more meaningfully.
A Global Movement
This innovation is not isolated to a single market. Across the globe, AI-generated voices and avatars are taking on more public-facing roles once reserved for humans.
In China, the Xinhua News Agency unveiled AI news anchors capable of reading scripts, reacting to breaking news and delivering 24 / 7 broadcasts in Mandarin and English. These AI figures have already appeared in real-time news segments and are being integrated into online learning platforms.
South Korea has experimented with AIgenerated journalists who can present the news using deepfake technology and voice synthesis. One AI anchor is modelled after a real newsreader and can continue reporting even when the human counterpart is off-air or unavailable.
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