CANALES DE DISTRIBUCION | Page 18
canal de distribución corto:
•cobertura de mercado muy limitada
•control de los productos mas alto
•costos mas elevados
canal de distribución largo:
•cobertura amplia
•un menor control del producto
•costos bajos.
CANALES DE DISTRIBUCION | Page 17
CANALES DE DISTRIBUCION | Page 19
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