Quick Tip
Take progress photos and videos along your journey . People want to follow your entire journey to the stage - the good , bad , and ugly of the entire process . Don ’ t go dark and think you ’ ll just show up on show day , this mentality is old school and doesn ’ t work if you are looking to make a career in the fitness industry .
Encourage interaction
Social media not only allows you to connect with your existing following , but it also enables you to branch out to connect with people you ’ ve never met , like other fans of your team , supporters from your hometown , or just people who like your sport .
Stay up to date with show information
Today , Show Promoters rely on social media for getting show updates and industry sources out to athletes . Follow the association and show promoters in your area to find out the latest news and updates , and stay up to date with current information about shows .
Quick Tip
End your posts with a call to action that encourages interaction , such as ‘ double tap if you agree ’.
Follow these two profiles to keep up-to-date on the great things happening at Influential Sports and around the CPA . @ canadianphysiquealliance @ influentialsports
Many athletes have been able to leverage social media in several different ways which can be incredibly advantageous when it comes to marketing and branding . Let ’ s face it : even if you ’ re just starting out your elite athletic career , you ’ re still on a life path that many people only dream of . Don ’ t be afraid to share your journey on social media .
Check out our podcast , Physique Business . We have new episodes every other Tuesday on Spotify and Apple Podcast !
Corey Swiergosz Host of The Physique Business Podcast Canadian Physique Alliance Promoter