Now that social media has

become a fixture in our

daily lives , it ’ s no surprise

that many athletes use

different platforms to

engage with their fans

( followers ), and to share

their thoughts and

activities .

THE PHYSIQUE BUSINESS PODCAST

You can set up a professional page on any of the social sites for free . And if you choose to invest in social advertising , it ’ s substantially cheaper than traditional print ( not to mention much more targeted ).

Celebrate memorable achievements

Promote your journey through stories , and

share successes and achievements ! Posts

that highlight people achieving personal bests ,

winning challenges , or overcoming obstacles

all work really well on social media . This type of

content gets great engagement , lots of positive

comments , and helps develop a supportive

community .