CANADIAN PHYSIQUE ALLIANCE July August 2023 | Page 28

THE SEROUR BROTHERS

toughest times throughout their prep . The bond they formed not only strengthened their physical abilities but also fortified their mental resilience . With their brothers by their side , every obstacle became an opportunity for growth . Their collective strength and unwavering belief in one another made them unstoppable , turning challenges into triumphant victories .
What happened next was something they could have never predicted . Their dynamic energy created an infectious vibe that began to impact those around them . At first , their friends found inspiration in their transformations to pursue their own physical journeys . However , the brothers ' influence did not stop there . Soon after , they received a special invitation to address students at their former elementary school to share their knowledge and passion for health and fitness . This opportunity allowed them to inspire and empower the younger generation , further extending their reach . Even behind the stage , the boys brought a sense of camaraderie among competitors and tried their best to make everyone feel welcome . endless support , advice , and reassurance that they are doing the right thing . Their mother has spent endless hours preparing their food to help make their journey as easy as possible . Their coach , Tim Ladas , spent countless hours not only helping them with their training , nutrition , and posing but teaching the boys about what it really means to be a winner on and off the stage . Tim placed great emphasis on treating every competitor with respect . “ Everyone has a story and has worked just as hard as you have to get to that stage .”, said Coach Tim .
The Serour brothers have demonstrated by example what can be achieved through family , love , respect , and support from one another . Is this the true secret to being successful in the sport ?
Over the last year , the Serour brothers have seen the impact they can have as a family . They have seen firsthand what their unification can accomplish . They are on a mission to redefine what it takes and what it means to be a bodybuilder . They view the sport as one big life lesson . In the words of the brothers , “ Bodybuilding is a series of small wins over a long period of time . The more small wins you get under your belt , the bigger the reward will be at the end . For example , a healthy meal on its own is just a healthy meal . But , five healthy meals every day for four months will get you to a bodybuilding stage . We believe this approach is the secret to winning not only on the bodybuilding stage but on the stage of life .”
The brothers owe a lot of their success to their amazing team . Their parents Richard and Gabrielle , have always given them