THE SEROUR BROTHERS
BY THE SEROURS
Bodybuilding is a sport that is often viewed as selfish , lonely , and mentally challenging . Consequently , to achieve greatness , competitors must wholeheartedly embrace these characteristics . However , the Serour brothers could not disagree more with this philosophy .
Meet Liam , Jordan , and Adam . On June 17th , these three brothers made waves in the bodybuilding community after winning a combined three first-place and two second-place medals at the Ottawa Natural Classic . Moreover , the trio caught the attention of CPA President , Ron Hache , who generously granted them the opportunity to show down as a family and show off their favorite poses .
From a young age , the three always had the same goals , dreams , and interests . They shared a passion for sports such as weightlifting , hockey , and martial arts . Whether it be academics , fitness , or personal development , the respect they had for one another pushed them to improve every day . As the eldest , Liam knew how important it was to set a good example for his younger brothers . As the youngest , Adam always had the drive to make good on the lessons taught by his brothers and earn their respect . Jordan , being the middle child , had to do both .
Despite the three brothers sharing a deep bond , it unexpectedly fueled intense competition among them . This compelled each to pursue their paths and carve their unique journeys .
Liam ’ s biggest obstacle has always been weight loss . Starting from the age of ten , he tirelessly experimented with numerous diets and sought guidance from various private trainers to keep up with his hockey teammates . All his attempts would ultimately fail and circle back to the same starting point . He knew drastic measures needed to be taken in order to become the best version of himself . So , in November of 2021 , he set his sights on competing in his first bodybuilding competition . He pushed himself to new levels and won his division .
As a child , Jordan had a passion for martial arts . However , his slimmer build would limit him from achieving his goals . This led to him training relentlessly for years using bodyweight exercises in his bedroom . Oftentimes , his family would catch him in his room practicing his handstand push-ups or hitting bags of rice to harden his knuckles . After seeing the power and beauty of his physical capability , Jordan became obsessed with bettering his physique .
Adam was determined not to allow his older brothers to overshadow him . He began training at fourteen years old with the goals of getting strong and looking his best . At the age of sixteen , he earned the respect of his brothers as he sculpted his physique into a remarkable shape and achieved tremendous strength . What shocked his family the most was his maturity and knowledge of bodybuilding from such a young age . He would often get calls home from his school for leaving class to eat his third and fourth meals throughout the day .
Although they were making significant progress towards their individual goals , they recognized that those accomplishments held little meaning without having others to share it with . This realization led them to make the decision to compete as a family in a bodybuilding competition , amplifying their shared experiences and forging an unbreakable bond along the way . The brothers said , “ We realized that ultimately every medal and prize that we achieve gets hung up on the same wall in our basement .” The challenges they faced became easier with the support of one another . United by shared goals , they motivated , uplifted , and held each other accountable during the