Camping In Ontario Update Newsletter June 2019 June 2013 | Page 16

CAMPING IN ONTARIO UPDATE | 16 Camping In Ontario Awards of Excellence The Awards of Excellence were launched five years ago as a way to recognize the accomplishments and outstanding contributions that our members make to the tourism industry in our province. Being an Award of Excellence winner means a greater profile and credibility. We all want to be associated with a winner and this is a great way to get free promotion. Awards are great marketing tools. To be able to promote the fact that you were Campground of the Year on your website will carry a lot of weight with potential customers. It also allows our industry to recognize the best and brightest from within. Each winner will be profiled in an upcoming issue of Update, and will be featured on the association’s website. So what are you waiting for? Enter your brochure, website, campground or favourite supplier now. Entering is as easy as 1, 2, 3. 1 Select the categories you want to enter and follow the entry instructions. All entries must be postmarked and mailed to Camping In Ontario, 305 Milner Ave, Suite 206, Toronto, ON M1B 3V4 no later than September 27, 2013. 2 Register and attend the 2013 Convention. This year’s convention takes place at the JW Marriott Rosseau Resort in Muskoka. 3 Attend the Gala Awards Dinner on Tuesday, November 19th to see if you have won and receive your award! 4 NOTE: There must be at least 3 entries in a category for an award to be presented. Brochure of the Year Entries are judged on: • Appearance & content • Visibility • Readability • Appealing cover • Use of colour (if applicable) • Effective promotion of the campground and area activities • Ability to easily contact the campground • Use of maps or directional aids Send your contact information along with five (5) copies of your brochure and your brochure budget so that brochures can be judged on an equal scale. Judges will evaluate each entry. Website of the Year Send your contact information along with one printed copy of the home page of the website to be used for display purposes at Convention. Please include your budget for your website so that websites can be graded on an equal scale. Judges will log on to the website and evaluate each entry separately on the following criteria: • Promotion of the campground • Quality of content • Navigation functionality & clarity • Visual appeal • General site layout • Professional appearance • User friendliness • Clear means to contact the campground • Current information — updated recently • Does site visually depict the campground? • Are links useful to consumer: includes links to Camping in Ontario site, www.campinginontario.ca, www.campontario.ca (online reservation system) and links to other industry related sites). Campground of the Year Award One award is given in three park-size categories: small (less than 50 sites), medium (51 to 300 sites), large (301 or more sites). The award is judged on: • Operations excellence • Community service • Association involvement • Campground promotions • Management skills • Education • Employee training techniques • Customer service To enter, submit your responses to the questions for that category (see opposite) and (1) copy of supporting documentation. You may incorporate the entry form sections into your overall entry as long as each response is in text format with supporting documentation. Supporting documentation may include, but not b