Campbell Racing Team Sponsorship Proposal April, 2014 | Page 3

paying for 30 seconds of ad time via telecommunications networks. The mere act of sponsoring a racing driver or team, especially an exclusive sponsorship, is a significant way to create competitor differentiation. Your company name will protrude above the competition. Using motorsport sponsorship will give your company a decided edge over your opposition. 4. Heightens visibility and creates positive publicity for a company via online, media print and television coverage. 5. Motorsport has a very clean professional image for many years whereas; other sports have had their image tainted by allegations of poor conduct and activities by individuals. 6. The benefits of advertising or displaying signage with motorsports teams accrue as the brand becomes associated with a sport and the association in people’s mind often continues even after the sponsorship ends. …Summary Advertising any of Bank’s products via motorsports will be a powerful and cost- effective marketing tool. The enormous local and international appeal of auto racing, combined with careful planning will elevate your company to new heights of success! Tel: [phone]-7777 E: [email protected]