Campbell Racing Team Sponsorship Proposal April, 2014 | Page 2

....What is Motorsport in Barbados Described as? 1. Motorsport is considered by many to be one of the largest spectator sports in Barbados, despite what the Barbados Cricket Association would like to believe. 2. Some stages of Rally Barbados have up to 10,000 spectators at certain points along each road course and the ever popular Bushy Park International Racing Meet, which attracts spectators of approximately thirty thousand (30,000). ...Why Become A Motorsports Sponsor? Motorsport is an exciting sport that: 1. Promotes the image of companies by advertising through characteristics which include professionalism and competitiveness. 2. Drives Sales- Motorsports sponsorship is an extremely effective promotional tool.Understanding the importance of marketing, this can be viewed as an opportunity for your company to broadcast your products to the local market at approximately twenty (20) annual racing events. This effect can stimulate consumer interest which in turn generates sales. 3. Motorsport sponsorship allows companies to distinguish themselves from the vast field of competitors prevalent in other forms of advertising. Companies also find they can get more “bang for their buck” by sponsoring a team itself rather than Tel: [phone]-7777 E: [email protected]