Politicians:
Almost a century ago, newspapers and magazines were the sole media platforms for communication between the public and politicians. But as innovations led to technological breakthroughs, the media of mass communication gradually increased and developed. While radios gave way to verbal interaction, televisions enabled politicians to verbally and visually communicate with their audience; moreover, it introduced body language as an aspect of mass communication. Similar to cave dwellers who comprehended the value of simple gestures to social intercourse, politicians began to realize the importance of body language on their careers.An ideal example of that is the first televised debate between US presidential candidates John F. Kennedy and Richard Nixon.
Due to recent hospitalization, Nixon appeared extremely pale and underweight, whereas Kennedy's posture and gestures radiated confidence. Tv viewers were able to detect the contrasting appearances and were certain that Kennedy would win, while people who had tuned in on the radio believed that Nixon had won. In the end, Kennedy did in fact gain enough votes to win the elections, and the televised debate became a pivotal point in his career. This utilization of media to influence people through body language sets forth the notion that its what politicians don't say that matters.
Photo from www.usnews.com
Its what they don't say
that matters