Marketing how we measure success
Our in-house Marketing team operates as a stand-alone agency and handles ALL marketing efforts for Callista by 360 Blue homes . We develop and deploy the most creative and effective digital marketing strategies in the industry , ensuring each home is marketed to the right audience using the most compelling content . Our Marketing team also works hand-in-hand with the Revenue Department . This dual approach enhances the attention each property receives , generating more bookings at optimized rates .
Website Analytics
This year , we saw a 36 % increase in total website views , growing from 913k to 1.2 million views .
Organic Social Media
Our net audience growth on social media grew by 38 %, bringing us to a total of 3,702 followers .
Advertising
Google Campaigns : We increased our CTR by 43 %, generating 78 % more link clicks ( growing from 30k to 54k clicks ).
Social Ads : Our CTR increased by 77 % YoY , which helped drive an 88 % increase in total clicks to our website from social campaigns ( 185k to 337k clicks ).
Thanks to a powerful combination of data-driven marketing strategies and high-quality digital campaigns , Callista properties continue to stand out in the marketplace , delivering exceptional results for our homeowners .
THE HOMEOWNER EXPERIENCE | CALLISTA 7