Cable Media March 2014 | Page 13

tms_1 26/02/2014 20:07 Page 2 EXECUTIVE INTERVIEW As much as the linear TV schedule may appear to be set, changes are surprisingly common. Live sports often go overtime, and major news events can pre-empt scheduled content. Supporting 'near-tolive' guides across large systems – particularly those that have a large footprint of set-top boxes – will require pay-TV providers to build strong APIs into their systems. Separate from this, there is the challenge of catching up. Some operators in Europe were slower than others in recognising the need to focus on the user experience. These players are now moving fast to add richer data, images, broader content, online video discovery and content recommendation features, but there is still a gap to be bridged. Q. What are the strengths of the combined EPGS/TMS and how will you leverage those strengths to provide compelling solutions to pay-TV providers? A. EPG Systems was founded as a technology company and is the market’s leading platform for ingesting TV schedules and programme data. With fewer than 10 employees we have handled 2,500+ channels in a rapid production environment. We have also developed the technology needed to support the 'near-to-live' paradigm for entertainment guides. TMS has nearly 50 years of experience focusing on content creation and editorial expertise. The company today manages comprehensive datasets that represent more than 1.6 million TV shows and 500,000 movies, with active links to 500,000+ online video assets and more than 23,000 linear schedules. As a combined entity, we’re leveraging technology to enable an even higher degree of editorial expertise. This approach has yielded a product roadmap that includes some compelling new offerings for our customers: most notably, increased geographic coverage, enhanced sports data, expanded image sets and new capabilities for analytics and research. Q. How is the market in Europe different than in other regions? A. The biggest difference is the multilingual landscape. Unlike other regions, Europe contains a large variety of native languages, and the relative population for any specific language can be small. For example, we have only six million Danish speakers. As a result, companies like TMS and our customers are faced with a challenging set of economics to meet the need of supplying localised data for multiple small audiences and use cases. Cultural distinctions among different European markets are also important. As we continue to expand in the region, we’ve made a conscious effort to understand how the different markets function, what content is popular in specific geographies, and how consumers vary in their discovery and About TMS TMS is an international leader in entertainment information. As part of its On® Entertainment product line the company provides industry leading TV, movie and celebrity metadata that fuels the most exciting entertainment guides and applications on the planet. TMS data reaches millions of consumers in 40 countries through clients including Microsoft, Yahoo!, TiVo, Time Warner Cable, Verizon FiOS TV, IMDb, Virgin Media UK, Com Hem, DIRECTV Latin America and Cablevision Mexico. In addition, this comprehensive metadata is used extensively for media measurement and analysis. For more information about TMS visit TribuneMediaServices.com. consumption behaviours. Q. How has TMS adapted to these market differences? A. Most notably, they bought my company! TMS has been operating in Europe for several years; however, the company’s physical presence in the region has been limited. Now we have ad