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IN THE FAST-MOVING WORLD OF SOCIAL MEDIA , YOUR TRAVEL BUSINESS CAN SHINE — IF YOU KEEP THINGS FOCUSED .
WORDS / JENNY HART
Hannah Breckner
When Hannah Breckner , an advisor with Fora Travel , decided earlier this year to get serious about her travel advisory services , one of the first things she did was create a new Instagram account , @ TripsByHannah . “ It was daunting to start from scratch ,” she said , “ but I knew that sharing travel content was going to be an important part of growing my business .”
In the few short months that she ’ s been actively posting , Breckner has already received inquiries that have turned into bookings . In one instance , an Instagram Reel she created about a boutique hotel caught the eye of a prospective traveler already interested in the property . Once they learned of the VIP perks Breckner could offer them as a preferred partner agent , they chose to have her book their stay .
Breckner ’ s instinct to promote her business online mirrors the advice of many successful marketers and executives in the travel and tech industries alike : If you ’ re keen to increase your sales , it ’ s more important than ever to create content and nurture a following on social media .
Whether you ’ re just getting started or looking to grow and elevate the reach you already have , consider these tips to ensure you ’ re making your clients ’ scrolling work for you .
68 / THE COMPASS / SPRING 2024 vaxvacationaccess . com / thecompass