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that has the potential to give goosebumps is effective indeed ,” wrote John Brady , a U . K . - based drone pilot for Orion Aerial Images , in a recent LinkedIn article . “ People would much rather watch a dynamic video and see their intended holiday destination than read a load of text about it .”
Brady noted that the best drone videos tell a story that keeps “ the viewer watching as gradually more and more is revealed up to the very end .” For example , a video may start with a sunrise at sea level , rise above the beach , and then reveal the entire oceanfront with hotels and shops amid a backdrop of morning light . “ People imagine themselves at that destination looking out of their hotel window or walking along the promenade in the same beautiful scenery ,” he said .
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HOW TO USE DRONE FOOTAGE Lozada urges consistency for both practice and maximal content creation potential . “ Every single time you ’ re traveling , fly your drone wherever you are ,” she said on her website . Once the footage is captured , share the video assets widely .
You can integrate drone footage into your professional website and , more importantly , use it in your social media marketing . Make sure to shoot in a high-quality mode , and don ’ t forget to change the upload settings to maintain that high quality and avoid compression , Lozada advises .
For best results , she recommends rotating drone video files vertically before posting them and optimizing the aspect ratio for the platform you ’ re using , such as Instagram or TikTok .
Beyond that , make sure to tag any relevant destinations , subjects and potential customers , and use hashtags to amplify your footage and expand your reach .
“ What you capture : Share it ,” Lozada said . “ No one knows who you are until you grab their attention , so tag them in , and engage with , their social media .”
HOW TO GET STARTED For beginners , Lozada recommends lowpriced yet high-powered drones with robust safety features , including DJI ’ s Mavic Mini 2
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SE , 3 or 4 Pro models . You don ’ t need to register your drone or get a pilot ’ s license simply to buy or operate a drone . And you won ’ t need such a license or registration if you ’ re flying a mini drone just for fun .
But if you ’ re planning to earn money
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with your drone , you ’ ll need to register on the FAA website for a nominal fee and put that registration number on your device . You ’ ll also need to get a Remote Pilot Small Unmanned Aircraft System License , which requires passing a test administered by a local testing location and paying a fee . |
FOKKE BAARSSEN / SHUTTERSTOCK . COM |