TECH TO KNOW
LET YOUR TRAVEL MARKETING STRATEGY TAKE FLIGHT
Drones can make for compelling marketing footage — plus , it ’ s easier ( and cheaper ) than you ’ d expect .
WORDS / ALESANDRA DUBIN
DMITRY KALINOVSKY / SHUTTERSTOCK . COM
You know a drone shot when you see it : The aerial technology provides the most striking views above a destination or specific property . This type of powerful footage might seem out of reach due to a limited budget or lack of technological savvy . But it ’ s more accessible than you might think — and it ’ s a tool travel advisors definitely want in their marketing arsenals .
“ Drones are easy to fly ,” said Christine Lozada , a drone operator and traveler with a corporate marketing background who shares drone insights widely on her YouTube channel . “ Don ’ t let anyone tell you otherwise .”
WHY DRONE FOOTAGE MATTERS Footage from a drone not only shows off a site in the most appealing way possible but also helps locate the featured place in the context of its surroundings . It might help show , for instance , that a hotel is within easy walking distance from a beach or heritage site , highlighting both views and convenience .
Or , it could show just how isolated in the wilderness a lodge intended as a remote retreat is .
Plus , drone shots are just plain beautiful , conveying a cinematic quality that takes the viewer on a more dynamic journey than if they ’ d simply viewed a set of still shots or ground-level videos . Drone footage conveys the awe and wonder that flowing blocks of copy do not .
“ It ’ s a known fact that people are more swayed by emotion than logic , and anything
28 / THE COMPASS / SPRING 2024 vaxvacationaccess . com / thecompass