5
NETWORK LIKE A PRO
Networking means more than just sharing your business card with someone . Instead , Mussey said , there are two forms of networking travel advisors should practice : internal and external .
For him , internal networking consists of building relationships with peers within the industry , such as fellow advisors and supplier partners . To meet people in this realm , attend industry events and host events .
“ The camaraderie and having that connection to others who are going through the same thing as you are is very helpful ,” Mussey said . “ Connecting with people , getting ideas , having accountability partners — we ’ ve seen that blossom and grow from people who connect at events and become lifelong friends .”
External networking means meeting people in your community and leveraging the “ my friend FRANK ” analogy .
“ Getting to know and understand the small business community outside of travel is huge ,” he said . “ I call that getting out of the cabin .”
He emphasized the “ get out ” sentiment in particular . Simply taking educational courses online and sequestering yourself at your desk won ’ t cut it . Instead , advisors must “ go talk to other people outside of your front door .”
Networking opportunities can help advisors connect with other small business owners as well . “ Get connected to other business owners who have businesses that are not in the travel industry ,” he recommended . “ Successful businesses are run the same way — no matter the industry .”
MONKEY BUSINESS IMAGES / SHUTTERSTOCK . COM
6
CONTINUE PERSONAL GROWTH AND DEVELOPMENT
It ’ s never too late to learn something new ! Think about non-traditional classes or groups you can take to up your game . For example , Toastmasters can help with extemporaneous speaking , and applied improvisation can help with speaking skills and confidence , too .
“ People can go learn some things about themselves and have fun in the process ,” Mussey said .
7
CELEBRATE YOUR WINS
Finally , remember to share your successes — whether that ’ s posting a photo from your improv class , telling fellow local business owners about a project you completed or updating your website with news about an industry recognition you received . It ’ s important for your business that you share these successes . But it ’ s also important for your own psyche .
Be sure to treat yourself , too . Buy a book you ’ ve been wanting or make time for a spa day . “ You deserve a break from what it took to get you there ,” Mussey said .
STUDIO ROMANTIC / SHUTTERSTOCK . COM
WINTER 2023 / THE COMPASS / 81