ALESSANDROBIASCIOLI / SHUTTERSTOCK . COM
PRODUCT SALES AND COMMUNICATION While the product category Vacation Packages dropped 4.2 %, it still snagged the top spot with 43 %. Cruise increased 3 % year over year to 25 %, and Hotel Only , Groups , FIT and Escorted Tours followed behind at 10 %, 8 %, 7 % and 3 % respectively .
As for advisors ’ communication preferences , 31 % favor emailing . Phone ( 25 %) and Text ( 21 %) are also popular . Social Media came in at 14 %, which is a 6 % jump from last year . Lucky for you , our “ Travel Inspo Tool Kit ” ( located under the “ Resources ” tab on VAX ) is bursting at the seams with inspiration for your social media posts , from brand deals and memes to inspiring articles from The Compass .
It ’ s important for us to know how travel advisors prefer to work , and we ’ re seeing
How Advisors Prefer to Work
Laptop
Personal Computer
Tablet
Phone
5 %
4 %
35 %
56 %
WINTER 2023 / THE COMPASS / 75