EDITOR ’ S NOTE
Every summer for several years in a row my family would take a fishing trip to Canada . We ’ d stay on a little island in Perrault Falls , Ontario with our extended family , close to 20 people some years . The memories made on those trips are some of my fondest .
I ’ ve also been lucky enough to take a few group vacations with my college roommates and their families over the years . From ski trips in Colorado to the sunny beaches of Mexico , we ’ ve prioritized time together in new locales .
Planning a group trip with family and friends isn ’ t a walk in the park , though . Many times , there ’ s something holding you back … work is just a tad too busy ; the price feels slightly out of your range ; busy schedules don ’ t always align as easily as you ’ d like . However , figuring out a way to make that group vacation happen oftentimes leads to some of the best trips , and you play a key part in making this happen for your clients .
For us , traveling is second nature . Working in the industry means we ’ re usually always on the go . And while hopping on airlines is the norm for us , not everyone gets this luxury . The vacation you book for a group of clients might be the only time they ’ re getting out of their hometown that year , and it ’ s your job to help make it as memorable as possible .
Our theme for this issue of The Compass magazine is group travel , and we have a lot of great articles waiting for you in the pages ahead . We provide insight into what ’ s trending in
Codie Liermann
MANAGING EDITOR CODIE AIMS TO DELIVER VALUABLE CONTENT TO TRAVEL ADVISORS
multigenerational travel and offer resort ideas for your group travelers heading to Mexico . Other topics include U . S . train travel and website tips , and there ’ s even an exclusive interview with a “ Celebrity ” cruise ship captain .
Group travel is an exciting area of the industry to be involved in , and there are so many ways to approach this niche . Don ’ t let it intimidate you . It ’ s all about figuring out what ’ s most important to your clients — and sprinkling in some extra touches along the way . The magic of making memories while traveling in a group is something everyone should experience , and having you to help your clients along the way can be what makes a good group vacation great .
Figuring out a way to make that group vacation happen oftentimes leads to some of the best trips , and you play a key part in making this happen for your clients .
8 / THE COMPASS / FALL 2023 vaxvacationaccess . com / thecompass