POLITICAL
ECONOMICAL
SOCIAL
TECHNOLOGICAL
LEGAL
ENVIRONMENTAL
Britain exits (Brexit) will affect my business because cost prices will go up and it will constantly increase, it is said that 90% of designers voted to stay. My leather is coming from Britain, this means taxation's will not affect me however other materials will be coming from China, for instance embellishments, I will be affected by the Political factor and taxation.
Having materials coming from other countries will involve exchange rates; this will decrease the profit of manufacturing and having to increase cost price may be possible, otherwise the business will not be able to grow.
Demographical changes will be changing, for instance people will be living longer, this will increase our sales. However attitudes are always changing, this means we could loose consumers because their look and behaviour has changed, although we could gain new customers because their attitude has changed to our trend.
My collection is free from any religions, this means anybody could wear the shoes and bags if they wanted to.