Matthew Cassidy and Coach Atlantic receive BUSRide Industry Achievement Award at UMA EXPO 2025
Coach Atlantic ’ s commitment to sustainability is exemplary . The company has implemented numerous green policies to support an eco-friendly future , including regular fleet maintenance , recycling used tires , utilizing alternative fuels , limiting idle time , adopting LED lighting , and training employees on Green Initiative . These efforts position Coach Atlantic as one of the most environmentally conscious transportation companies in North America . In addition , Coach Atlantic Transportation Group , Inc . is committed to providing an accessible and inclusive environment for its operations in Prince Edward Island , New Brunswick and Nova Scotia . As part of its “ Accessibility Plan for 2024 – 227 ,” Coach Atlantic continues efforts to reduce barriers for its customers , employees , and the public .
Volvo Group Canata President Francois Tremblay congratulates Matthew Cassidy , CA , President of Coach Atlantic Photo courtesy of Prevost .
The BUSRide Industry Achievement Award recognizes individuals and companies that demonstrate unparalleled leadership , operational excellence , and an unwavering commitment to customer service and industry advancement . At the recent United Motorocach Association ( UMA ) EXPO in Oklahoma City , OK , BUSRide was proud to honor a leader who truly embodies these values : Matthew Cassidy and Coach Atlantic . Coach Atlantic , based in Prince Edward Island , has become the largest motorcoach transportation provider in the Maritimes . Under the leadership of the Cassidy family , this company has expanded to three locations across Canada ’ s east coast and now employs nearly 500 people . What began in 2005 with just 30 employee s has grown into a transportation powerhouse , serving markets that include intercity line run services , group charters , multi-day tours , cruise ship shore excursions , municipal transit , and school bus routes . Cassidy ’ s journey in this industry is one of dedication and vision . After leaving the public accounting profession to join his father ’ s company in 2014 , he took on the role of CFO , helping streamline operations and ensure financial sustainability . Today , alongside his brothers , Cassidy continues to lead Coach Atlantic to new heights , emphasizing innovation , efficiency , and sustainability .
BUSRide Publisher Judi Victor hands the BUSRide Industry Achievement Award to Prevost ’ s Serge Gonthier , representing award winners Matthew Cassidy and Coach America at UMA EXPO 2025 . Photo courtesy of the United Motorcoach Association .
Beyond their business success , Cassidy and the Coach Atlantic team are known for their contributions to the industry at large . As a board member of Motor Coach Canada and an active participant in the International Motorcoach Group , as well as a member of the United Motorcoach Association , he is committed to fostering collaboration , sharing best practices , and elevating industry standards . Cassidy ’ s company also plays a vital role in the regional motorcoach ecosystem , assisting smaller operators and advocating for the motorcoach industry ’ s essential role in public and private transportation . Coach Atlantic ’ s resilience through the COVID-19 pandemic is further testament to its strength and leadership . Not only did the company survive , but it emerged stronger than ever by investing in new technologies , refining operations , and ensuring a sustainable future . Their fleet remains one of the most modern in North America , with a strong focus on customer experience , safety , and innovation . At the heart of it all , Cassidy credits the company ’ s success to its incredible team . The dedicated staff at Coach Atlantic , from drivers to maintenance crews , embody the company ’ s core values and have been instrumental in its journey to becoming a leader in the industry . BUSRide is pleased to recognize Cassidy and Coach Atlantic with the prestigious 2025 BUSRide Industry Achievement Award .
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