BUSN 412 help Making Decisions/uophelp.com BUSN 412 help Making Decisions/uophelp.com | Page 40

Briefly describe the company in the case analysis. What is their primary
business, who were the officers or key players described in the case
study? If the case study company is currently in business, list the
company’s current CEO, total sales, and profit or loss for the last year
where data is available. Identify key events or phases in the company’s
history. Describe the performance of this company in the industry. Visit
the company’s website and use http://finance.yahoo.com and/or some
other financial search engine to find this data. (15 points)
NOTE: Make sure to use APA citations throughout the paper. The
textbook should be cited if it is the source of information. If you
are not familiar with APA citation, check out the tutorial APA
Guidelines for Citing Sources at the end of the course Syllabus.
There are videos to help you with the APA format and business
research in the Week 1 Llecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new
entrants, the bargaining power of buyers, the bargaining power of
suppliers, the threat of substitute products and services, and the intensity
of rivalry among competitors in the industry (Chapter 2). Summarize
your key points in a figure. (25 points)
STRATEGY USED
How does this company create and sustain a competitive advantage?
What strategy from the readings was undertaken by this company? Were
they successful? Can all companies use this strategy? How is the
strategy affected by the life cycle in the industry? Remember to
reference Porter’s generic strategies identified in Chapter 5 of the
textbook, THIS IS CRITICAL. (40 points)