BUSN 412 help Making Decisions/uophelp.com BUSN 412 help Making Decisions/uophelp.com | Page 39

of rivalry among competitors in the industry (Chapter 2). Summarize
your key points in a figure. (25 points)
STRATEGY USED
How does this company create and sustain a competitive advantage?
What strategy from the readings was undertaken by this company? Were
they successful? Can all companies use this strategy? How is the
strategy affected by the life cycle in the industry? Remember to
reference Porter’s generic strategies identified in Chapter 5 of the
textbook, THIS IS CRITICAL. (40 points)
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BUSN 412 Week 8 Course Project (Marriot)
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Course Project
Week 8
Use your Course Project organization selected during Week 2 for
this assignment.
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY