BUSN 412 help Making Decisions/uophelp.com BUSN 412 help Making Decisions/uophelp.com | Page 38

Course Project
Week 8
Use your Course Project organization selected during Week 2 for
this assignment.
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their primary
business, who were the officers or key players described in the case
study? If the case study company is currently in business, list the
company’s current CEO, total sales, and profit or loss for the last year
where data is available. Identify key events or phases in the company’s
history. Describe the performance of this company in the industry. Visit
the company’s website and use http://finance.yahoo.com and/or some
other financial search engine to find this data. (15 points)
NOTE: Make sure to use APA citations throughout the paper. The
textbook should be cited if it is the source of information. If you
are not familiar with APA citation, check out the tutorial APA
Guidelines for Citing Sources at the end of the course Syllabus.
There are videos to help you with the APA format and business
research in the Week 1 Llecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new
entrants, the bargaining power of buyers, the bargaining power of
suppliers, the threat of substitute products and services, and the intensity