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In the News…
This project is intended to provide current material for class discussion
and review. This material must relate to your Course Project subject. To
receive full credit for this requirement, submit the In the News during
Week 5. The project may draw on items from the online environment—
newspapers, magazines, and websites—to provide current (i.e., within
the last year) examples of course-related topics (i.e., business strategy
from this week’s reading assignment). Relevance and probable interest
to the class are especially welcome. These items should be accompanied
by a one- to two-page report (using bullet points). Be sure to use specific
course concepts from the readings in Chapters 5, 6, 8, 9, or 10.
Examples are: Competitive Advantage-Porter’s Generic Strategies (page
162), The Experience Curve (page 165), Industry Life Cycle Stages
(pages 187–189), Turnaround Strategies (pages 193–195), Vertical
Integration (pages 210–214), Portfolio Management and the BCG
Matrix (pages 216–226), Strategic Alliances and Joint Ventures (pages
226–228), Competitive Dynamics (pages 299–306), Culture (pages 322–
330), and Organization Structure (pages 357–385).
Be sure you include the news article or a summary, as well as the one- to
two-page report using bullet points that fully addresses the following
points in this order.
• The organization you have chosen for your Course Project by name.