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Case 10 – McDonalds
Case 12 – Yahoo
Case 13 – QVC
Case 17 – Reader’s Digest
Case 18 – Ford
Case 20 – Apple
Case 21 – Southwest
Case 24 – Nintendo
Case 34 – Dippin’ Dots
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their primary
business, who were the officers or key players described in the case
study? If the case study company is currently in business, list the
company’s current CEO, total sales, and profit or loss for the last year
where data is available. Identify key events or phases in the company’s
history. Describe the performance of this company in the industry. Visit
the company’s website and usehttp://finance.yahoo.com and/or some
other financial search engine to find this data. (15 points)
NOTE: Make sure to use APA citations throughout the paper. The
textbook should be cited if it is the source of information. If you are not
familiar with APA citation, check out the tutorial APA Guidelines for
Citing Sources at the end of the course Syllabus. There are videos to