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geographical target market. The lower to middle class population is
growing at about 6% per year over the next five years in this area.
b) Product
The product is Italian food served buffet style, in an all-you-can-eat
format, with a salad bar, pizza, several different types of pasta with three
or four types of sauces, soup, desserts, and a self-serve soda bar. The
restaurant is also to have a 500 square foot gaming area which has game
machines that children would be interested in using.
c) Basis of Competition
Customers come to this restaurant because of the good Italian food at a
low price – you can get a meal for $7, including drinks. Customers also
eat at Papa Geo’s due to the cleanliness of the facility, the speed of
getting their seat and food, and the vending machines which keep the
children busy while adults enjoy their meal.
Startup Requirements*
Given Costs
· The cost of registering a limited liability company in Florida – filing
fees listed at the bottom of the application for located at:
http://form.sunbiz.org/pdf/cr2e047.pdf
· Renovation of the facility expected to cost $15,000
· Business insurance, estimated at $1,000 per year
· Health and other benefits are 20% of the salaries of the manager and
assistant manager
Costs you should estimate through research, experience or other
methods