BUSN 278 help Making Decisions/uophelp.com BUSN 278 help Making Decisions/uophelp.com | Page 3

10
7
Final Budget Proposal
90
7
Final Presentation w/ PowerPoint
30
Total project points
180
Business Profile:Papa Geo’s – Restaurant
Vision
The vision of the entrepreneur is to create a single-location, sit-down
Italian restaurant called Papa Geo’s. The goal is to generate an income
of $40,000 per year, starting sometime in the second year of operation,
as wells as profit that is at least 2% of sales.
Strategy
a) Market Focus/Analysis
The restaurant targets middle to lower-middle class families with
children, as well as adults and seniors, located in Orlando, Florida. The
area within 15 minutes of the store has 10,000 families, mostly from
lower to middle class neighborhoods. Average family size is 4 people
per household. There is no direct competition; however, there are fast
food restaurants like McDonald’s, Taco Bell and Wendy’s in the