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usually involves closer relationships between buyers and sellers
has lower complexity in product usage
lacks a formal buying process
is less clearly driven by economics
Question 8. Question : (TCO 4) The process of examining an
organization's current marketing situation, assessing opportunities
and setting objectives, and then developing a marketing strategy to
reach those objectives is called _____.
stealth marketing
strategic marketing planning
marketing research
social commerce
marketing concept
Question 9. Question : (TCO 4) Creating new goods and services for a
firm's current markets is called _____.
market penetration
product development
market development
diversification
pure play
Question 10. Question : (TCO 4) _____ refer(s) to intermediaries that
sell products to other intermediaries for resale or to organizations for
internal use.