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specialty products
expense items
capital items
shopping products
convenience products
Question 5. Question : (TCO 3) The introductory stage will be followed
by a _____ stage for a successful product.
maturity
research
saturation
growth
infiltration
Question 6. Question : (TCO 3) People who monitor social media to
spot shifts in consumer tastes are called _____.
social arbitrators
trend watchers
crowd pullers
social developers
social programmers
Question 7. Question : (TCO 4) Organizational purchasing differs
from consumer purchasing in that organizational purchasing _____.
is influenced more by subconscious and emotional factors