BUSN 115 STUDY Extraordinary Success /busn115study.com BUSN 115 STUDY Extraordinary Success /busn115study | Page 59

how the lemonade stand should be branded utilizing this marketing
mix (Chapter 14).
- Opportunities for new locations. Your stand in your neighborhood
has been very successful and you are considering expanding
operations. In doing so, you will need to outline some criteria for
potential new locations (Chapter 15).
- Promotion plans. You have a $ 10,000 budget to promote your
stand in the local community. Please outline two or three ways you
could promote this business (please include costs involved in these
promotions) (Chapter 16).
- Employee Training. You have hired several people to run your
lemonade stand, as you simply are too involved in the strategic
aspects of the business. As such, you have seen sales drop. What
are some ways you can motivate your employees to improve sales?
(Chapter 10)
Activity
Once you have considered the points above, please provide
responses and explanations using the template provided in Doc
Sharing (titled “Lemonade Stand Informal Business Report”).
Utilize your textbook and apply the lessons we have learned in
previous weeks to develop and support your plans. By offering
support and developing your response, you must provide examples,
elaboration, or justification, often in the form of information
gathered from your textbook. When integrating support from your
textbook, be sure to use APA style to provide in-text citations within
the paragraph and a full end reference on a separate Reference
Page after the Business Plan. Examples of APA formatting are
included in the template.
You are to write roughly 500 - 750 words in answering all points
posted above for your Lemonade Stand.