BUSN 115 STUDY Extraordinary Success /busn115study.com BUSN 115 STUDY Extraordinary Success /busn115study | Page 58

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BUSN 115 Week 5 Assignment LEMONADE STAND,
PART II (2 Papers)
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This tutorial contains 2 Papers/Tutorial
Background
In part II of this assignment, we continue to outline various
business aspects of our lemonade stand. As you continue to learn
new concepts in this course, you have seen how a lemonade stand
can help us understand and apply these concepts. In Part II of your
lemonade stand we will incorporate concepts from previous weeks
and apply these to your newly created company.
Scenario
In week 3, you created a lemonade stand that you opened in your
local neighborhood; you created a name, developed a mission
statement, outlined a CSR plan, and picked a pricing strategy for
this new company. This week you will continue to develop your idea
by writing an informal business report that will share your plans
with a potential business investor. A report template is available in
Doc Sharing to guide you through formatting of this assignment;
however, the main prompts you should address in the report
include:
- Branding strategy. In Part I, you decided part of the brand when
you developed your pricing strategy. Continue with the other parts
of the marketing mix (Place, Promotion, and Product), and discuss