BUSN 115 STUDY Extraordinary Success /busn115study.com BUSN 115 STUDY Extraordinary Success /busn115study | Page 15

contemplating starting a home repair business in your town. What
are some issues that you can influence and should be concerned
with in launching a new small-business start-up? (Select all that
apply.) (Points : 5)
Undercapitalization
Competitors and competition
Government control
Collecting and remitting sales and use taxes
Training for what you don’t know how to do
Question 7.7. (TCO 1) A technique that combines all the
promotional tools into one comprehensive, unified promotional
strategy includes which? (Select all that apply.) (Points : 5)
The creation of a positive brand image
Meeting the needs of the consumer
Meeting the strategic marketing goals of the firm
Meeting the promotional goals of the firm
Meeting profit expectations of external investors
The real answer that incorporates all these elements is called
“Integrated Marketing Communications”.
Question 8.8. (TCO 2) A conscious plan that represents and
encourages a unique set of values includes which? (Select all that
apply.) (Points : 5)
Our elected representatives
Our communities
Our competitors