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stealth advertising
bait and switch advertising
implied claims
reminder advertising
a push strategy
Question 14. Question : (TCO 4) KM Group, a home products
manufacturer, owns a brand of paper towels called EasyWipes. The
firm creates a commercial showing how an EasyWipes paper towel
absorbs a spill faster than the competitor's paper towel. In this
example, the commercial used by KM Group can be classified as
__________ advertising.
institutional
guerrilla
comparative
stealth
cooperative
Question 15. Question : (TCO 4) A television commercial promoting a
new range of naturally flavored ice cream, manufactured by Ice
Fountain, an ice cream and candy manufacturing firm, is an example
of which of the following elements in the communication mix?
Institutional advertising
Sales promotion
Social media