BUSN 115 STUDY Career Path Begins/busn115study.com BUSN 115 STUDY Career Path Begins/busn115study.com | Page 54

Think about an advertisement (in any medium) that had either a
strongly positive or strongly negative effect on your attitude toward the
product being advertised or the advertiser itself. Why did the ad have
this effect? If you responded positively to the ad, do you think you were
being manipulated in any way? If you responded negatively—and you
are a potential buyer of the product that was advertised—what
changes would you make to the ad to make it more successful?
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BUSN 115 Week 4 Quiz

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Question 1. Question : (TCO 3) A small business is defined as a
company that _____.
is newly launched and has fewer than 100 shareholders
is dominant in its field and employs fewer than 1,500 employees
has a revenue of less than $750,000
is independently owned and operated and not dominant in its field
is funded through personal lines of credit and has fewer than 1,000
employees
Question 2. Question : (TCO 3) One of the general characteristics of a
small business is that it typically sells fewer products _____.
to a larger customer base