BUSN 115 STUDY Career Path Begins/busn115study.com BUSN 115 STUDY Career Path Begins/busn115study.com | Page 53

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Early Adopters
Do you consider yourself an early adopter when it comes to trying out
new products or new fashions, or do you tend to take a wait-and-see
attitude? How does your attitude toward new products and new ideas
influence your decision making as a consumer?
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BUSN 115 Week 4 DQ 1 Purchasing Process

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Purchasing Process
Think of a product you recently purchased and review your decision
process. Why did you need or want that product? How did the
product’s marketing influence your purchase decision? How did you
investigate the product before making your purchase decision? Did
you experience cognitive dissonance after your decision?
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BUSN 115 Week 4 DQ 2 Advertising

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Advertising