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similar interests who use social media to bond and share information.
Why are these brand communities effective? (Points : 5)
The cost of consumer-oriented publications is too expensive.
Consumers now trust their peers more than any source for product
information.
Consumers no longer trust salespeople.
State and local consumer protection agencies no longer review
products.
Question 13.13. (TCO 4) Successfully distributing goods to customers
involves low cost and customer satisfaction. Several steps must take
place in order to reach this goal. Which step need NOT be considered in
the physical distribution of goods? (Points : 5)
Order processing
Market segmentation
Inventory control
Transportation
Question 14.14. (TCO 5) The steps to Mining Group Gold include
(Points : 5)
defining the behavioral parameters of a unique subset of cultures.
establishing a zone of proximal development.
setting expectations for reasonableness of the ideas presented.
establishing clear and concise expectations of factual information.
conducting a series of time-checks throughout the meeting.
Question 15.15. (TCO 6) Production and operations management is best
described by which of the following? (Points : 5)
Overseeing all of the activities involved in producing goods and
services
Designing machines to do multiple tasks