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Strategic alliances Global franchises Joint ventures Strategic mergers Incorporated partnerships Question 10.10. (TCO 3) Entrepreneurship has become the new way of doing business in our world. With economies in decline and organizations downsizing and the lack of opportunities that satisfy, entrepreneurship has been born. Entrepreneurship involves (Points : 5) bringing in compelling ideas. helping small businesses achieve more. providing the platform for launching companies that grow to be quite large. All of the above Question 11.11. (TCO 4) Which of the following pairs represent an advantage and a disadvantage of marketing to a mobile phone rather than a fixed computer? (Points : 5) Mobile phone users are accustomed to advertising interruptions while fixed computers have limited links to retailer websites. The mobile phone is operating most of the time, but the interactivity is less than a fixed computer. The screen size of fixed computers is larger, but screen enlargement overcomes that limitation in mobile phones. Fixed computers can provide advertising based on where you happen to be while mobile phone advertisements are limited to product categories. Question 12.12. (TCO 4) The rapid spread of brand communities has been one of the major impacts of social media. The Harley Davidson Owners Group is one example of an informal network of people with