BUSN 115 help Making Decisions/uophelp.com BUSN 115 help Making Decisions/uophelp.com | Page 17

The creation of a positive brand image
Meeting the needs of the consumer
Meeting the strategic marketing goals of the firm
Meeting the promotional goals of the firm
Meeting profit expectations of external investors
The real answer that incorporates all these elements is called “Integrated
Marketing Communications”.
Question 8.8. (TCO 2) A conscious plan that represents and encourages
a unique set of values includes which? (Select all that apply.) (Points : 5)
Our elected representatives
Our communities
Our competitors
Our employees
Our customers
Question 9.9. (TCO 2) The Uniform Commercial Code includes which?
(Select all that apply.) (Points : 5)
Laws that cover promissory notes and checks
Legally enforceable agreements between two or more parties
Bills of Lading
Something of value
Forms of commercial paper
Question 10.10. (TCO 2) Some regulation of business seems necessary
to ensure fair and honest dealings with the public. The impact of this
statement can best be explained by which of the following? (Select all
that apply.) (Points : 5)
Consumers and investors have called for increased government
regulation in the financial sector.
U.S. businesses will need to work with government to create a
competitive environment that is fair.
Future financial crises will not be as severe as previous ones.