BUSN 115 help Making Decisions/uophelp.com BUSN 115 help Making Decisions/uophelp.com | Page 16

investing in social media hinders a company in reaching its goals.
social media needs to work hand in hand with other channels.
social media reaches old audiences that have new devices.
nontraditional audiences are the new target for social media.
social media and direct mail are complementary to one another.
Question 5.5. (TCO 1) You own a hardware store in the small town
where you live. A big-box, multiline competitor has just opened. You
see the following as your advantages of maintaining your market share
and continued sales revenue. (Select all that apply.) (Points : 5)
Quickly adapting to the market
Providing improved customer service
Increasing your inventory levels
Opening a branch store across the street from the big box
Providing free expert advice and consultation to your customers
Question 6.6. TCO 1) You are fairly good at various and sundry home
repairs. You aren’t very good at electrical things or anything having to
do with plumbing. But you’re great with painting, patching, and general
maintenance on a home. You’re contemplating starting a home repair
business in your town. What are some issues that you can influence and
should be concerned with in launching a new small-business start-up?
(Select all that apply.) (Points : 5)
Undercapitalization
Competitors and competition
Government control
Collecting and remitting sales and use taxes
Training for what you don’t know how to do
Question 7.7. (TCO 1) A technique that combines all the promotional
tools into one comprehensive, unified promotional strategy includes
which? (Select all that apply.) (Points : 5)