#BWSMAGAZINE
Working within a family business creates its own
interesting dynamics however the values that
Jayne and Jo share are a close match. Blood is
definitely thicker than water with this partnership.
Their styles and backgrounds complement
one another: Jayne has led a predominantly
commercially led career, Jo previously
specialised in the public and charity sectors. Jayne says: “We go the extra mile for our clients.
Not just because we are good at what we do, but
because their journey is part of our legacy. We
are privileged to be in the jobs we are.” Jayne
continues: “Being a Scottish based business in
2018 is incredibly exciting and inspiring, especially
for women. We are creating something special
for our future.”
Jo adds: “The golden thread of what unites us is
that we have created a business that reflects our
own values and purpose. We support clients and
businesses to better understand or realign their
personal and professional ‘why and purpose’.
Whether that be to redesign a company’s
strategic plan, coach the Chief Executive,
facilitate a team away day or mediate between
two parties in conflict with one another.” Jo adds: “I am very proud to work alongside my
mother in business. MacLennan Norman will in
time become part of my own children’s future
and legacy and