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# BWSMAGAZINE

Hilary Roberts, Chief Executive and Founder, HRC Recruitment discussing the best way to stand out in the crowd

WHAT’ S THE BEST WAY TO STAND OUT AS A CANDIDATE IN A CROWDED JOB MARKET?

It’ s getting harder and harder to stand out as a candidate. Paradoxically, we’ ve never had better access to tools and technology that can help us differentiate ourselves from the long queues of people vying for the same job. In the age of social media, how we present ourselves and the methods by which we search and apply for jobs have changed dramatically. Some companies have been known to ask for video CVs, hold interviews over Skype, or even take candidates out for dinner dates.

Nevertheless, through all the change and the evolving ways businesses are looking to recruit, a few longstanding truisms continue to be relevant – regardless of the company you’ re applying to and the level of experience they’ re looking for.

First, ask about the interview process. Before you go in, you should know what to expect, who will be on the panel, and what will be involved. If they’ re going to include psychometric testing, you might want to think about taking a few online as a dry run.

Equally, if it’ s a competency-based interview, then you should get in the right mindset. If you haven’ t been to an interview for a while, look up common questions online, Q & As with business owners about what they look for in applicants, and ask a friend to run through it all with you. When it comes to the actual interview, don’ t forget that first impressions still count. I know it’ s ridiculous and many companies are trying different ways of overcoming their unconscious biases, but it’ s better to play it safe. Dress to impress by wearing smart, business-appropriate clothes and make sure you are well kempt.

One of the best ways of making a good first impression is preparation. Do your research on the business beforehand, the job role, and look into the boss – their social media profiles will be particularly useful sources of information. It’ s absolutely imperative that you look interested, so have questions ready. No doubt there will be some

5 unexpected questions too and, even if you are thrown by them, stay cool and answer on your own terms.

Another important way of standing out at an interview is by being enthusiastic. Actively listen to what the interviewer is saying, show you have a passion for their line of work and the opportunities the position affords. That said, you don’ t need to affect anything – being overly gregarious can be a red flag to some interviewers and may make you appear insincere. Ultimately, that means being yourself.

Most of all, have confidence. You wouldn’ t be asked to interview if the hiring manager hadn’ t seen something in your CV which interested them – whether it’ s directly relevant to the role or not. You will have amassed a huge amount of experience throughout your career, you just have to think about the best way of showcasing and communicating it.

Follow these pointers and you can’ t go wrong – they’ ll put you in the best possible position to get the job. And, even if you don’ t really know whether you want the position, it’ s better to be made the offer and have a choice to make.

hrc recruitment T: 0141 353 1133

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hrcrecruitment. co. uk

Business Women Scotland BWS MAG 48 | Page 5

WHAT’ S THE BEST WAY TO STAND OUT AS A CANDIDATE IN A CROWDED JOB MARKET?