The Beatles
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Released in March 1963, the album reached number one on the British chart. This began a run during which eleven of the Beatles' twelve studio albums released in the United Kingdom through 1970 hit number one. The band's third single, "From Me to You", came out in April and was also a chart-topping hit. It began an almost unbroken run of seventeen British number one singles for the band, including all but one of those released over the next six years. On its release in August, the band's fourth single, "She Loves You", achieved the fastest sales of any record in the UK up to that time, selling three-quarters of a million copies in under four weeks. It became their first single to sell a million copies, and remained the biggest-selling record in the UK until 1978 when it was topped by "Mull of Kintyre", performed by McCartney and his post-Beatles band Wings. The
popularity of the Beatles' music brought with it increasing press attention. They responded with a cheeky, irreverent attitude that defied what was expected of pop musicians and inspired even more interest. The Beatles' iconic "drop-T" logo, based on an impromptu sketch by instrument retailer and designer Ivor Arbiter, also made its debut in 1963. The logo was first used on the front of Starr's bass drum, which Epstein and Starr purchased from Arbiter's London shop. The band toured the UK three times in the first half of the year: a four-week tour that began in February preceded three-week tours in March and May–June. As their popularity spread, a frenzied adulation of the group took hold, dubbed "Beatlemania". Although not billed as tour leaders, they overshadowed other acts including Tommy Roe, Chris Montez and Roy Orbison, US artists who had established great popularity in the UK. Performances everywhere, both on tour and at many one-off shows across the UK, were greeted with riotous enthusiasm by screaming fans. Police found it necessary to use high-pressure water hoses to control the crowds, and there were debates in Parliament concerning the thousands of police officers putting themselves at risk to protect the group. In late October, a five-day tour of Sweden saw the band venture abroad for the first time since the Hamburg chapter. Returning to the UK, they were greeted at Heathrow Airport in heavy rain by thousands of fans in "a scene similar to a shark-feeding frenzy", attended by fifty journalists and photographers and a BBC Television camera crew. The next day, the Beatles began yet another UK