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studio session that yielded what would be their second single, "Please Please Me", they made their TV debut with a live performance on the regional news programme People and Places.

The band concluded their last Hamburg stint in December 1962. By now it had become the pattern that all four members contributed vocals, although Starr's restricted range meant he sang lead only rarely. Lennon and McCartney had established a songwriting partnership; as the band's success grew, their celebrated collaboration limited Harrison's opportunities as lead vocalist. Epstein, sensing the Beatles' commercial potential, encouraged the group to adopt a professional attitude to performing. Lennon recalled the manager saying, "Look, if you really want to get in these bigger places, you're going to have to change—stop eating on stage, stop swearing, stop smoking." Lennon said, "We used to dress how we liked, on and off stage. He'd tell us that jeans were not particularly smart and could we possibly manage to wear proper trousers, but he didn't want us suddenly looking square. He'd let us have our own sense of individuality ... it was a choice of making it or still eating chicken on stage."



Beatlemania and touring years (1963–1966)

In the wake of the moderate success of "Love Me Do", "Please Please Me" met with a more emphatic reception, reaching number two in the UK singles chart after its January 1963 release. Martin

originally intended to record the band's debut LP live at The Cavern Club. Finding it had "the acoustic ambience of an oil tank", he elected to create a "live" album in one session at Abbey Road Studios. Ten songs were recorded for Please Please Me, accompanied on the album by the four tracks already released on the two singles. Recalling how the band "rushed to deliver a debut album, bashing out Please Please Me in a day", an Allmusic reviewer comments, "Decades after its release, the album still sounds fresh, precisely because of its intense origins." Lennon said little thought went into composition at the time; he and McCartney were "just writing songs à la Everly Brothers, à la Buddy Holly, pop songs with no more thought of them than that—to create a sound. And the words were almost irrelevant."