Avatar: The Last Airbender
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Avatar's success has led to some promotional advertising with third-party companies, such as Burger King and Upper Deck Entertainment. Avatar-themed roller coasters at Nickelodeon Universe in the Mall of America and one formerly at Kings Island also appeared. During the show's runtime, Nickelodeon published two special issues of Nick Mag Presents dedicated entirely to the show. Various members of the Avatar staff and cast appeared at the 2006 San Diego Comic-Con
Awards and nominations
Other media
Promotion and merchandising
International convention, while Michael Dante DiMartino and Bryan Konietzko appeared with Martial Arts Consultant Sifu Kisu at the Pacific Media Expo on October 28, 2006. Avatar also has its own line of t-shirts, LEGO playsets, toys, a trading card game, a cine-manga, and three video games, as well as an MMO. The Mattel-produced action figure toy line generated some controversy with its exclusion of any female characters. Mattel came to release information stating that they have taken account of Katara's increased role within the program, and that she would be included in the figure assortment for a mid 2007 release. The figure ultimately went unreleased, however, as the entire line was canceled before she could be produced. Nickelodeon executives have since released optimistic plans for upcoming marketing strategies in regards to Avatar. Nickelodeon President Cyma Zarghami openly stated his belief that the franchise "could become their Harry Potter". They expect consumers to spend about $121 million in 2007, rising to $254 million by 2009. The marketing plans are to be coincided with the release of the first live-action film based on the series in 2010, which will be the first film in a trilogy. The Last Airbender is an upcoming (release date set for July 1, 2010) live action film directed by M. Night Shyamalan that is based on the first season of the animated television series Avatar: The Last Airbender. It is the first of a planned trilogy for each of the television
Feature film